New at Rifle Paper Co

Morning! I hope everyone had a fantastic long Easter break. We visited seaside towns Margate and Ramsgate for the first time this weekend – towns which are swiftly filling up with trendy Londoners who have moved down – bought huge houses by the beach and are living the dream – tempting… I’ll be publishing a design guide later this week about my trip but meanwhile since am back in the concrete jungle – its time to inject some florals into our lives.

Rifle Paper Co has always been one of all time favourite stationery brands – producing whimsical and vintage style cards and accessories whose pastel and floral illustrations are now recognisable the world over. The company launched by illustrator Anna Rifle Bond in 2009 began as a small stationery business based out of Anna’s garage in Florida but has grown into an international brand over the last six years going on to adorn everything from shoes to iphone cases and pencils in Anna’s signature florals.

A browse on the site throws a shopper down a rabbit hole of amazing floral adorned items they never knew they wanted! The brand’s newest and most exciting collaboration with iconic American shoe brand Keds includes three separate styles of trainers, all printed with vibrant floral prints from Rifle Paper Co.

Other new offerings expand on their clever Travel Prints with illustrations featuring wildflowers local to that state filling in the borders like Georgia Wildflowers, California Wildflowers and Texas Wildflowers. Also a fantastical new collection of fabrics inspired by the world of Alice in Wonderland and an array of stunning wallpapers were launched late last year. Oh yes and tattoos…


Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at

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