New Delft: Story Tiles

I forgot how relentless the trade show reporting side of my job can be. I wrote this post exhausted, in February when I had just returned the previous evening from a flying visit to Ambiente in Frankfurt – the biggest trade exhibition for tabletop and home accessories. I had walked ten huge halls each the size of football pitches (give or take) in two days to photograph, talk to and spot the newest products and innovations and write up a time sensitive report on my findings for a client.

The flip side of these shows and the fact that I managed to begin writing this post at all is that they give me so much inspiration throughout the year and brands, ideas and the perfect product just finds its way back to my into my life throughout the year. Like these sweet Story Tiles from The Netherlands that were one of my highlights at the fair.

Ceramic tiles have been made in and around Delft, The Netherlands, since the 16th century and Story Tiles continues the tradition by creating miniature art on tiles by collaborating with artists to create whimsical collections. The delicate art pieces come in cool cardboard packaging, with a hanging system and available in three sizes, in which the medium size is equivalent to the original Old Dutch tile.

I love the idea of using just one of these illustrated tiles amongst a wall of plain ones or nestled into a border around a doorway to add some charm to an entrance – or even as a sort of plaque on the front of a house. I’ve always found illustrations such a moving and powerful form of expression but they can often be relegated to design for kids and teens but wouldn’t it feel so special to have them as a part of our every-day?

Story Tiles


Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at

2 Comments on New Delft: Story Tiles

  1. Alefiyah
    Sunday, August 13th, 2017 12:27 at 12:27 pm (4 years ago)

    This is so wonderful and unique! As a design student, this is one of those things that make me want to up my work. Thank you for sharing 🙂

  2. Rohini Wahi
    Monday, August 21st, 2017 15:00 at 3:00 pm (4 years ago)

    So glad you were inspired Alefiyah! They make me want to create too : )

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