Pioneer Spirit


Lately I’ve been noticing a surge of interest in TV and literature about creative entrepreneurs of the past… last year’s visually stunning BBC1 show, The Paradise and ITV’s just launched drama about the flamboyante Mr. Selfridge both follow the endeavors of 19th century entrepreneurs – and of course the newly published historical novel The Potters Hand [we reviewed it here] which chronicles the life and dynasty of Josiah Wedgwood [exciting for the design industry].

With the current climate as it is, there is something so captivating and comforting about delving into a golden age brimming with so much hope and a sea of opportunities. I wanted to share this beautiful game with you that allows you step back to a pioneer age. This engaging 4 minute game from William Morris Gallery allows visitors to the site to make fun and business savvy idecisions for a fledgling [now iconic] Morris and Co.

It begins ‘You are William Morris, It’s 1875 and you have a young family to support. You’re running Morris and Co. You have £120 and four years to make money whilst keeping to your principles’.

You are asked to decide what product you will begin your business with – ceramic tiles? Maybe rolls of cloth, or perhaps embroidery kits? Who will you employ in this first year to strengthen your brand? How will you make your product – by hand or by machine? Play the game Here.

What kind of an entrepreneur were you?




Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at

3 Comments on Pioneer Spirit

  1. {gemmifer}
    Monday, January 21st, 2013 01:13 at 1:13 am (9 years ago)

    Over the four years, I made £1233. The critics think my brand is well-established and my wife, Jane, says this profit is pretty good. Fun game!

  2. Rohini
    Sunday, January 27th, 2013 11:56 at 11:56 am (9 years ago)

    Haha that’s a good amount! Business must be flourishing! Such a sweet game. Rohini x

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  1. […] in the early nineteenth century to make their names in America. As I’ve written previously in Pioneer Spirit, in our modern culture where the world is absolutely saturated to breaking point with […]

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