West Elm Marketplace: A Fresh Start

Copper Measuring Spoons West Elm Market

After a seriously indulgent and frivolous holiday it seems everyone has hunkered down into nesting mode. My brain for one has spiralled sharply away from thinking about must-have cut glass punchbowls and the perfect candle-sconce to deck our halls with – and towards practical and beautiful utilitarian ‘fresh start’ tools for the home.

My travelling feet have been itching to get on over to my favourite homestore West Elm’s new venture West Elm Market in New York [not so frugal on that front then].

Opening a ‘local’ ‘neighborhood’ style General Store in Brooklyn late last year – the rustic looking store is described as a “total home tool kit” for the kitchen, garden, home repair and personal care. The shop stocks beautiful and simple pots and pans, wire baskets and bins, old fashioned candles, cleaning product, an artisan pantry of foodstuffs and even appliances.

What I like the sound of the most is that what ever can be – is sourced in Brooklyn specifically, making it a chain store with a local feel. There is also a cafe (run in collaboration with Philadelphia-based La Colombe) and a kitchen space where customers can watch product demonstrations and take classes in things like knife skills and chicken frying.


West Elm Market

West Elm Market [Image Source]


Stoneware Baking Pans From £18, West Elm Market


Copper Tie String Holder £13, West Elm Market


Wood Serving Board Set £31, West Elm Market

Other items I am coveting:


This sublime royal blue Japanese made Trusco Toolbox. Manufactured of stamped and enameled steel.


This ridiculously beautiful jet black enamel dustpan and brush from Labour and Wait. £25.


Classic Linen Apron, Functional and long-lasting, with two handy pockets placed in front for tools and utensils $62, Fog Linen Work


Navy Striped Placemat $14, Fog Linen Work

Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at mail@rohiniwahi.com

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