New Minimoderns


Earlier this month, I was away for a mere two weeks and came back to discover Minimoderns, the wonderful brand for design conscious families, had in that short time launched a glorious amount of gorgeous items!

Firstly, a collaboration with Rug Designer brought about their first foray into the grander realms of soft furnishings. The collection of high quality, 100% wool rugs, based on some new and also classic Minimoderns prints, allows you to match designs with their existing wallpapers or to mix up patterns. Patterns include bold retro prints of bunches of flowers, vintage hot air balloons and my favourite, a toy town style scene of an Italian village.



Next, is their cool ‘Folk Rock’ collections of wallpaper inspired by the West Coast. The collection features four wallpapers with a soft psychedelic edge, ‘Pet Sounds’, ‘Alice’, ‘Fayre’s Fair’ and ‘C60’.



My personal favourite is the above, ingenious wallpaper pattern, ‘Pet Sounds’ which is a woodland cocophany of music making creatures! See the cute badgers and crafty squirrels? These are available soon in harvest orange, olive/powder paint blue and heather/bitter chocolate. Too exciting!

Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at

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