The Beat That My Heart Skipped is a daily website dedicated to interior and lifestyle products, run by London-based freelance journalist and trend consultant Rohini Wahi and averages on 30, 000 unique visits a month.

Established in August 2007, this blog was a place for Rohini to shelve her daily inspirations and document new discoveries in design that made her heart skip! Rohini lives in London with her husband David and his 1971 VW Beetle. She falls in love easily with historical heroes, collects good and bad books and likes to keep a tidy home.

With over a decade-long career in interiors and design Rohini has worked as a trend analyst, journalist and interiors stylist. Rohini learnt her trade at consumer magazines like Elle Decoration, Living Etc and The World of Interiors – working on styled shoots and writing house features and style guides for the editorial teams. Her work has also been featured in The Telegraph Magazine, BBC Homes and Antiques and 34 Magazine.

Rohini’s styled work spans creative direction, set design, event design and visual merchandising. Past clients include Living etc, IKEA Magazine, Harpers Bazaar, Esquire, Moet et Chandon and Selfridges.

From 2010-2013 Rohini worked in-house at a global b2b analysis service for the interiors, architecture, retail, technology, arts and media industries, heading up the Interiors and Industrial Design team, where she was pivotal in the the development and planning of inspirational and insightful trend reports, news stories and event coverage of all major global trade shows. She worked across all creative disciplines within Stylus to produce co- created reporting on trends exploring Architecture and Spaces, Colour and Materials, Arts, Popular Culture, Science and Technology and Retail.

Rohini has also providing insight to b2b services, WGSN, Stylus and Seymour Powell

With vast experience across many consumer lifestyle publications and b2b services, gives her an extensive knowledge on everything on the interiors market from each end of the scale.

Living in London and regularly traveling to the US, Europe and India, she draws from a pool of global design knowledge, inspiration and influences.

Rohini is available for:

  • Feature writing, house features, profiles, previews, reviews, shopping and trend pieces.
  • Blogging and creating tailored web content for design brands, trend presentations, trend reports and trade show analysis.
  • Trend forecasting both short and long term, putting together a presentation for an insightful injection into a business either targeted or otherwise. Forming key insights to inform your business.
  • Tradeshow reporting on key Global Trade Fairs like Milan Furniture Fair, Ambiente. Tendence, Dutch Design Week, New York Gift Fair, Maison et Objet and London Design Week.

See Rohini’s Portfolio Here. Contact Rohini at


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