Ooooh New Baggu!

I don’t tend to write about fashion accessories on the blog but if you don’t know about this brand already – they are a game changer for your lifestyle. I discovered BAGGU about 8 years ago – a New York based brand they started off small with a single nylon shopping bag – which was inspired by the plastic grocery bag – in an array of covetable colours and pattern.

They then expanded into 3D Zip sets which was a trio of nylon zip bags in great patterns. I’ve used these bags for absolutely everything – storing shoes and underwear in my luggage, lunch-bag in my (Baggu) backpack, storing kids toys in the pram and a change of clothes for my daughter as a baby and everything else under the sun.


Eventually Baggu became a household name in New York taking clean designs and fusing them into a playful line that runs the gamut from irresistible leather pouches, canvas backpacks, sports holdalls and covetable cross body purses. I’ve got a navy polka dot canvas backpack similar to this one, a weekender bag and several leather purses for change and sundries!

The best thing is that the items are all dangerously affordable – a Nylon shopper starts at $8/£6 (they come in three sizes) the 3D Zip Sets go for $32/£25, backpacks in drawstring canvas $42/£33, zip backpacks $48/£38 and gorgeous suede and leather $280/£223 (but if you act fast you can grab a leather pastel pink one for $196/£156 in the sale) and the now iconic leather U Pouches start at $28/£22 (mine have lasted 8 years). Oh and I have always found it totally worthwhile ordering from the US.

The brand release and discontinue new styles and colours every season (giving everything an exciting limited edition quality) – experimenting with trends in pattern and materials – metallic leathers in December and gorgeous soft suede palettes this Spring season. Shop the new collection here. 

Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at mail@rohiniwahi.com

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