I never miss a chance to attend a Sainsbury’s Home preview. Every season their collections are just spot on – on trend but classic, covetable and excitingly affordable. This season you can find elegant linocut floral accessories and embroidered cushions amongst other beauties – take a look at their homeware here.
Best of all Sainsbury’s do Halloween really well. Lets face it Halloween decorations can be cheap, badly made and tacky – especially in the UK where it’s not a main ‘holiday’. Each Sainsbury’s Halloween product is carefully designed, playful and stylish – channelling that all American Halloween charm with almost poetic hanging pumpkin brides for £3.50, jet black faux florals in a matte black vase £15 and Ravens in glass Cloches at £12. These are the kind of unusual decorations that in my opinion are total keepers – i’ll probably be getting them out the rest of the year too (minus creepy bride)! Click on the images to take a closer look.
The Halloween collection is available to buy online now with your groceries or at your nearest Sainsbury’s.
Author: Rohini Wahi
Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.
She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at firstname.lastname@example.org