Bloomon. The brand new flower delivery service you have been seeing absolutely everywhere. A London-based, Holland born flower delivery service – Bloomon cut out the middlemen which allows them to deliver fresh longer lasting bouquets which are cut that morning in their fields in Holland and delivered to your door that day! The delivery service is subscription
The brand create modern, magazine worthy arrangements and their website, workshops, online tutorials and bright stylists work to create a playful and approachable extension of their brand for the modern consumer.
A few weekends ago I was invited to my very first flower workshop ever by the Bloomon team at gorgeous rustic venue Carousel London in Mayfair.
The workshop was hosted by their incredibly knowledgable and charismatic creative styling team who arrange all the flowers that come through your door. We were all set up with huge modern apothecary style glass vases on our tables (which are to become Bloomon’s signature vase and are sold on their site). The room was brimming with spectacular smelling flowers for our use flown in from Holland that morning, peonies and hydrangeas, roses and bluebells and gorgeous greenery.
The very funny and knowledgable Stuart (instagram handle flowerboyflowers) talked us through how to create our own beautifully arranged, modern bouquets and gave us tips on how best to choose seasonal stems and how to keep your flowers fresher for longer.
I have forever coveted the kind of amazing arrangements you see in interior design magazines – bountiful flowers bravely arranged in see-through glass vases with the stems as perfect as the flowers. Truly till this day I never knew how to achieve this look – always ending up with a mushy murky embarrassing arrangement. But it is simple – no leaves below the water line and arrange your stems in a teepee formation in the vase. It works!
Tips on how to get the most out of your flowers and how to keep them alive for longer.
- Wash vase with bleach to get rid of any bacteria which might cause the flowers to deteriorate
- Cut flowers on an angle to let in as much water as possible
- Use shallow water for soft stems otherwise they get mushy
- Change water every two days and add one drop of bleach to kill any bacteria buildup
- Bash the ends of woody stems to get more water in
- Don’t place flowers near radiators or in direct sunlight
- Keep flowers away fruit which release from ethylene gas.
- Place a copper coin in water so Tulips won’t dropp – the alkaline in the copper keeps them from doing so.
You can book your own workshops with Bloomon here at a very reasonable £25 and you get to keep the gorgeous flowers of course.
Author: Rohini Wahi
Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.
She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at firstname.lastname@example.org