These days if anyone asks me where I go to find inspiration for my work and really somewhere to find ideas that are on that exciting cusp of discovery – I always say Instagram. You can get wonderfully lost in a trail of discovery from click through to click through and in this very way I stumbled across the magical account of Flora Forager.
Flora Forager aka Bridget Beth Collins – is a botanical artist from Seattle who has been peppering my feed with her playful and skilful arrangements of flowers and injecting it with a dose of permanent summer.
To my awe, Bridget’s story showed the true power of Instagram, as it turned out her business began only a few months ago and just by posting her addictive arrangements she has garnered more than 90.5K followers and grown her business a hundred-fold. I quizzed her about her very new business. Follow her on Instagram @flora.forager
Tell me about Flora Forager.
What is your background?
I majored in Theatre at Seattle Pacific University. I have been painting professionally and been a full time mom to my three wily boys for the last eight years. I grew up in a sea town called Edmonds just north of Seattle and would practically live in the woods when I was a child. My mother is an avid gardener and my father is an adventurer and biology wiz so I grew up with a love and appreciation for nature.
What is your business?
I collaborate with brands and sell prints of my work. My husband is the silent partner behind the website, orders, and shipping. Flora Forager would only be an Instagram account without him! He’s the math and organisation guy and I’m the creative and social gal. We are a great team.
How would you describe your very unique aesthetic?
Creative, detailed arrangements of botanicals, showcasing the ordinary or unusual in surprising ways. To put it more lightly, I “paint” with flowers.
What is your inspiration?
My inspiration is nature itself. Beautiful designs and patterns can be found in the leaves and petals themselves. I go on walks in my neighbourhood gardens, meadows, and forests and am continually enamoured and delighted. I’ll see feathers in petals or scales in succulents and wont rest until I’ve made them so.
Where do you source your flowers from?I have a little garden in the city that never ceases to amaze me with its amount of flowers, and my mother has a huge rose garden with 70 different varieties of roses. The area I live has such an abundance of flowers and plants. I feel like practically anything can grow in the northwest, save for desert plants.
A walk through a green belt or a stroll down the street can give you a full bouquet of flowers. I love finding overgrown abandoned gardens with flowers trailing over the fence. It doesn’t take much to create one of my pieces, just a few flowers usually. I’ll buy anything really rare or prized from the market, but everything else is foraged.
Author: Rohini Wahi
Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.
She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at email@example.com