Instagram Obsession: Flora Forager

FloraForager

These days if anyone asks me where I go to find inspiration for my work and really somewhere to find ideas that are on that exciting cusp of discovery  – I always say Instagram. You can get wonderfully lost in a trail of discovery from click through to click through and in this very way I stumbled across the magical account of Flora Forager.

Flora Forager aka Bridget Beth Collins – is a botanical artist from Seattle who has been peppering my feed with her playful and skilful arrangements of flowers and injecting it with a dose of permanent summer.

To my awe, Bridget’s story showed the true power of Instagram, as it turned out her business began only a few months ago and just by posting her addictive arrangements she has garnered more than 90.5K followers and grown her business a hundred-fold. I quizzed her about her very new business. Follow her on Instagram @flora.forager

Bridget

Credit: Jaimie Spiro

Tell me about Flora Forager.

Flora Forager began in the Fall of 2014 (only a few months ago) when I was contacted by the editor of the Chalkboard Mag to feature some of my floral mandalas.  I had made a few for my personal instagram.  She told me I ought to start an instagram with just my floral work, and that she knew of people who had made careers out of selling prints of their instagrams and collaborations.I laughed and thought it was a little bit silly, but made up Flora Forager off the top of my head late one night and started posting some pieces to it. I had no idea how much people were craving flowers in their lives.  It took like wildfire.
Flora4
 

What is your background?

I majored in Theatre at Seattle Pacific University. I have been painting professionally and been a full time mom to my three wily boys for the last eight years. I grew up in a sea town called Edmonds just north of Seattle and would practically live in the woods when I was a child. My mother is an avid gardener and my father is an adventurer and biology wiz so I grew up with a love and appreciation for nature.

 

FloraFrida
 

What is your business?

I collaborate with brands and sell prints of my work. My husband is the silent partner behind the website, orders, and shipping.  Flora Forager would only be an Instagram account without him! He’s the math and organisation guy and I’m the creative and social gal.  We are a great team.

FlorsHouse
 

How would you describe your very unique aesthetic?

Creative, detailed arrangements of botanicals, showcasing the ordinary or unusual in surprising ways. To put it more lightly, I “paint” with flowers.

FloraGiraffe
FloraShower2
 

What is your inspiration?

My inspiration is nature itself. Beautiful designs and patterns can be found in the leaves and petals themselves. I go on walks in my neighbourhood gardens, meadows, and forests and am continually enamoured and delighted. I’ll see feathers in petals or scales in succulents and wont rest until I’ve made them so.

Flora3
Where do you source your flowers from?I have a little garden in the city that never ceases to amaze me with its amount of flowers, and my mother has a huge rose garden with 70 different varieties of roses. The area I live has such an abundance of flowers and plants. I feel like practically anything can grow in the northwest, save for desert plants.

A walk through a green belt or a stroll down the street can give you a full bouquet of flowers. I love finding overgrown abandoned gardens with flowers trailing over the fence.  It doesn’t take much to create one of my pieces, just a few flowers usually. I’ll buy anything really rare or prized from the market, but everything else is foraged.

FloraBulbs2

 
Where do you work? My attic studio or my kitchen table.
 
How does Instagram play a part your business? Instagram IS my business! It’s where I post all of my photos, collaborations, and advertise my prints.  My website is kind of an extension of it.

Flora

 

 

Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at mail@rohiniwahi.com

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