Who doesn’t like stripes!? US home-ware brand West Elm just announced a collaboration with American fashion designer Steven Alan known for his fresh and directional clothing collections. ‘Steven Alan Stripes for West Elm’, the first collaboration of its kind for both the fashion designer and the home furnishings brand, includes bedding, vases, rugs and furniture in bold and handcrafted striped patterns.
Enriching the collection are West Elm’s continuing measures to promote artisanal practices around the world [the brand pledged $35 million towards handcrafted businesses last year]. Steven Alan and the brandÂ travelled to India to produce the collection using entirely traditional and handcrafted techniques, you can see the group’s trip in a series of videos here, here and below. Beautiful and heartwarming, the results of the trip are hand-loomed and hand-dyed fabrics that are totally one-of-a-kind.
Now the West Elm UK site is launched, I am hoping the collection will soon be available to buy for fans on this side of the pond.
Author: Rohini Wahi
Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.
She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at email@example.com