Modern Day Marthas

Elle-Deco-Oct

A shameless plug this morning …

This month a dream feature idea of mine was realised in my favourite design magazine of all time – Elle Decoration’s October issue. ‘Let Me Entertain You’ [Pg 161] is a beautifully art directed [by Elle Decoration] and written by myself feature on the Modern Day Martha Stewarts of today – some of my favourite design and lifestyle bloggers of today.

Part of being a blogger is the extreme compulsion to share. You are so excited and passionate about sharing your discoveries with others because you are convinced they are hugely important – and that they will make everyone who reads about them’s lives a little bit better. I have followed and watched these bloggers grow over the years and grown with them –  from Linda Lomelino who conjures up the most magical and digitally immersive cakes and pastries on her blog, to Heather Taylor of LA in Bloom who revives me each morning with her soulful and inspiring blog about life in Los Angeles. Traditionally bloggers haven’t always had a lot of love from the publishing industry so I am overjoyed that I was able to interview them about their careers as bloggers and introduce them to the readers of a publishing institution like Elle Decoration.

Pick up a copy of Elle Decoration October Issue today to find out more about how my favourite bloggers balance work and blog life.

Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at mail@rohiniwahi.com

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