What Matters Most?


I guess you could say that this is a blog that puts a lot of emphasis on ‘things’. Recently in an interview I balked at the question ‘what is your most precious possession?’ thinking there was nothing material that could possibly matter enough to me should I lose it.

But then I was asked the same thing again this week by John Lewis in tandem with their brilliant new Home Insurance Campaign illustrated by this beautiful stop motion video and I began to look around me.

It feels superficial to admit that ‘things matter’ but in truth everything you own tells a story and enriches the environment you live in.

From above image and left to right: A shield mirror that was my very first purchase for our new home. The print by a gift from an aunt, Heath Ceramics mug on the right was bought on a family Christmas trip to New York. A weighty necklace bought on the streets of Bombay that will always remind me of the city and the sea. A print by one of my favourite artists Jeana Sohn. A chevron bathmat from West Elm – a piece of New York in our London home. A vase bought from a potters in Goa on our honeymoon. A much searched for wall-sconce bought to create the perfect first Christmas atmosphere in our home. My shopping haul from our honeymoon in Goa in 2012.


Do you have something that matters to you? John Lewis Insurance are running a competition to coincide with their debut TV advert. All you have to do is create a Vine around something that matters to you using the hashtag #whatmattersmost and you could win a Canon SLR each week, or the grand prize of a £1000 John Lewis voucher. For more information and behind-the-scenes footage of the advert, visit the website here.

P.S  This was a Sponsored Post

Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at mail@rohiniwahi.com

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