Ever since I saw the painterly new Weather Diary collection from Marimekko in Elle Decoration’s July issue, I have not been able to stop thinking about it, imagining all of the tableware, textiles and accessories nestled in my home.
Designed by illustrator Aino-Maija Metsola, the products reflect seasonal weather patterns in Finland, such as the rolling in of heavy rain clouds on the Jussarö (an island in Southern Finland) gentle drizzle on the Harmaja (an island outside Helsinki) and cool winds on the Kuuskajaskari (an island in Southwest Finland).
Since the collection is not out in stores till August, I got in touch the talented Aino-Maija Metsola who has been working for Marimekko since 2006, to learn more about her and the collection.
When did you begin working for Marimekko? How does it feel to see your work everywhere? : )
I have designed prints for Marimekko as a freelance designer since 2006 and started as an in-house designer in 2012. I studied graphic design and ended up designing prints almost by accident. Whilst at university I took part in a design competition organised by Marimekko in 2005. The company liked my print Mökki
that I sent in and took it in their interior collection, and everything happened from there.
What kind of things do you design for Marimekko?
I design prints for interior fabrics, fashion and children’s products. I also illustrate other products such as tableware and stationery. Sometimes I do illustrations for Marimekko’s marketing purposes, for example the opening graphics for the Marimekko flagship store in New York.
How would you describe your aesthetic?
I love colours. I’m interested in designing things that are bold and subtle at the same time and I’m always very happy if I see that my design evokes something in people, thoughts, feelings or memories. When I work I try to be open-minded and I like to experipent with different techniques.
Tell us about the inspiration behind The Weather Diary collection?
I met with the Marimekko design management team in January 2012 and we talked about what we found interesting at the time to plan a new product concept that was to consist of fabrics, tableware and other interior products. We found out that because of the weather conditions during the previous autumn and winter in Finland, we were all thinking about rain, wind, fog, light and how the weather affects our lives and moods.
I started to work on the theme by concentrating on things that are close to me. I live on an island and I sail during summertime so most of the inspiration comes from the Finnish archipelago. I really love how the weather conditions seem to be much stronger and more interesting when you are by the sea.