This feels like the store I have been waiting for to come along for years and now at last it has – fate? Fate London is a new online homeware’s store stocking a beautifully curated selection of products from independent brands, mostly from the US for a European audience. Yes, finally!

Simple and poetic with a focus on the luxury of materials like glass, marble, brass and wood, Fate London’s very specific aesthetic draws attention to the smaller things in life. With a slick editorial website and whimsical imagery that makes you dream – the new brand excitingly draws parallels to the general store style aesthetics of my favourite US stores Love Adorned, Mociun and Ashes and Milk - and I’m so glad someone is bringing this brand of lifestyle our way.


From across the pond you will find; glorious faceted brass bottle-openers from Brooklyn based Fort Standard [also ones to watch] as well as marbled stone trivets that create Shamanic symbols on your table in triangle, pentagon and hexagon forms, hard to find Izola candles from NYC in earthy scents Sage and Magnolia, now iconic Pendleton blankets and unusual striped candles made in the US .

Offerings from the rest of the world include delicate Scandinavian glassware and handcrafted wood serve-ware from Kenya.

As a trend forecaster, one of the resounding consequences of the economic downturn for the design industry is that people are buying less trend-driven tat and more heriloom pieces that bring simple pleasure to the everyday. We are all spending much more time in our homes and a focus on honest, tactile materials and the balance they bring to our spaces is becoming ever more important.

With a superb first launch collection, Fate London proves it’s one to watch.







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