This feels like the store I have been waiting for to come along for years and now at last it has – fate?Â Fate London is a new online homeware’s store stocking a beautifully curated selection of products from independent brands, mostly from the US for a European audience. Yes, finally!
Simple and poetic with a focus on the luxury of materials like glass, marble, brass and wood, Fate London’s very specific aesthetic draws attention to the smaller things in life. With a slick editorial website and whimsical imagery that makes you dream – the new brand excitingly draws parallels to the general store style aesthetics of my favourite US storesÂ Love Adorned,Â Mociun andÂ Ashes and Milk -Â and I’m so glad someone is bringing this brand of lifestyle our way.
From across the pond you will find; glorious faceted brass bottle-openers from Brooklyn based Fort Standard [also ones to watch] as well as marbled stone trivets that create Shamanic symbols on your table in triangle, pentagon and hexagon forms, hard to find Izola candles from NYC in earthy scents Sage and Magnolia, now iconic Pendleton blankets and unusual striped candles made in the US .
Offerings from the rest of the world include delicate Scandinavian glassware and handcrafted woodÂ serve-wareÂ from Kenya.
As a trend forecaster, one of the resounding consequences of theÂ economicÂ downturn for the design industry is that people are buying less trend-driven tat and more heriloom pieces that bring simple pleasure to the everyday. We are all spending much more time in our homes and a focus on honest, tactile materials and the balance they bring to our spaces is becoming ever more important.
With a superb first launch collection, Fate London proves it’s one to watch.
Author: Rohini Wahi
Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.
She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at email@example.com