Beautiful Basics: Sarjaton from iittala

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The downside of my job is that each design season [Jan-March and September] there is an extreme danger of falling in love with a collection that is achingly beautiful but totally unattainable due to it being carved out of marble or hewn with the wood of rare elder trees…but this year my design obsession seen at several shows throughout this period was the simple and poetic new collection of tableware from Finnish brand iittala – Sarjaton.

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Sarjaton is a collection of distinctive tableware borne from the collaboration of six young Finnish designers from fashion, product, graphic and digital design that share the same vision to interpret Finnish traditions in a contemporary way. A tactile collection of ceramics fired in matt and glossy finishes, the whole range is adorned with a graphic ‘tikki’ patterning inspired by Finland’s nature and woods.

Comprised of a collection of elegantly designed bowls, plates, glasses and serving platters they are available in a combination of earthy tones and pearly pastels for harmonious mixing and matching.

A tactile and cosy collection for winter dinner that won’t break the bank – you can buy them here.

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Harri Koskinen is behind the form of Sarjaton ceramic dishes and the
wooden tray. Aleksi Kuokka designed the shape of the tumbler. Samuji
created the Tikki pattern, which is firmly rooted in traditional Finnish patterns, while Musuta designed the Metsä and Letti patterns and the
earthy colour scheme of SarjatoHarri Koskinen designed the soft, round shape of the new ceramic dishes and Aleksi Kuokka gave the shape for the universal drinking glass. As well as the colour scheme, the patterns ‘Letti’ and ‘Metsä’ were hand-drawn by Musuta, whilst the ‘Tikki’ pattern was created by Samuji.

Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at mail@rohiniwahi.com

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