Instagram: A Sense of Belonging?



Ok so I am a very late starter with this Instagram business but I am officially hooked. For those who have been hiding under a rock like myself – Instagram is a free photo sharing program that allows users to take a photo, apply a digital filter to it, and then share it on a variety of social networking services, including Instagram’s own.

You may think its just another new fangled social app to add our exhausting list  – I mean what about Twitter – you’ve invested a lot of time building your social circle and persona? Pinterest – how many hours have you spent carefully curating those boards? And not to mention if you already have a blog – how much more social/information saturation can you take? [you can actually send your Instagram images to all of these formats].


But, I implore you give Instagram a chance. There is something so magical about seeing a rippling feed of purely visual and poetic imagery from all your friends and peers around the world. Some of the images I can take using the app – applying the filters to simple daily tasks are so beautiful that – that sorry photographers – they trump the time and dedication needed to using a manual camera.

I digress… most of you probably already know about Instagram but what I have just discovered that might even be better that the app itself is Instagram’s blog which groups user images by hashtag. Thie blog gives you a mind-blowing visual overview of what is going on across the world… world events, natural phenomenons and simple weekend activities.

Instagram in one swoop shows that the whole world is different but the same. We all care about the same things – simple pleasures of drinking coffee on the weeekend – the coming of age graduation for thousands of students this month – summer rituals across the world and the awe and beauty of natural disasters.

Without trivializing world issues – I think Instagram just might be a tiny stitch in the fabric of devices unifying the world and just maybe give us a sense of belonging.





Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at

2 Comments on Instagram: A Sense of Belonging?

  1. caroline @trend-daily
    Tuesday, June 26th, 2012 22:53 at 10:53 pm (6 years ago)

    Isn’t it amazing! I used to be addicted to Pinterest (only discovered that in November) and then Instagram completely took over-just LOVE it!! đŸ™‚

  2. Lizzie Owen
    Wednesday, June 27th, 2012 11:57 at 11:57 am (6 years ago)

    Instagram has turned our normal phone pics into something far more unique and there are some incredible ones out there. Welcome to this world, it is equally time sapping (in a good way), as all the rest of our social networking! I’ll make sure I follow you…

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