Fashion For Home: A Glowing Review

I think everyone is probably aware that I have been incessantly on the hunt for lovely things for my new home – but I’ve also been trying to stick to a budget.

This can be hard with limited high street choices – the likes of stylish but pricey stores like John Lewis’s, Heal’s, Habitat’s and occasionally M&S. Let’s face it though you’re never going to feel like you’ve got a bargain!


Time and time again i’ve been returning to this new breed of furniture stores that have been cropping up online like Fashion for Home and These stores have amazingly priced (half of the high street price) uniquely designed collections. I mean they are really directional gems.

The way the companies are able to keep their prices low are through a manufacture to order method, with the product only going into production once you have bought it – saving themselves storage, letting and wholesale costs. The catch is that the product can take up to 7 weeks to arrive.




While sites like these are a dream stomping ground for my imaginary wishlist and give me endless inspiration with their unique styles – I have never clicked to buy for three reasons:
1. I have never read a review online by someone I trust.
2. I have never seen any real pictures of the product apart from cut out catalogue images which doesn’t give me a sense of what I am getting.
3. Most importantly can you trust their delivery, customer services/ returns. Essentially you are still buying something substantial – isn’t it better to just buy from somewhere John Lewis so you know where you stand, even if it does cost that extra bit more?

Fashion For Home

So I was really excited and intrigued when I was offered an opportunity to review a product from German homeware brand Fashion For Home – we struck a deal and what did I have to lose?

I picked my piece which was a chic mid-century inspired occasional two-seater sofa which was a part of the brand’s Scandinavian collection called Studio Copenhagen. Description ” The Brent Sofa features simple, Scandinavian-influenced design and a solid Ash frame.

It’s the perfect, easy little couch for clean, fresh interiors. Blended fabric made from 47% viscose, 23% cotton, 30% polyester, ash legs”. Sounded lovely but I couldn’t tell too much from the detailed but floating image of the piece.


From the word go  – the brand’s service was amazing. I was stunned at this new fangled approach to selling online – at every stage I got an email telling me at what stage of production my product was at and when you can expect it.

When you log onto the site a chat screen pops up (not irritating just friendly) where you can discuss any queries with the customer service team – just normal real people at the other end. Being the first time I had used a non-immediate service like this I was anxious as to whether my order had gone through as given the long delivery time every minute counted!

At one stage my product had just finished being made and I changed my mind about the colour and enquired within – not a problem I was told – “just pop an email to customer service and tell them you have changed your mind.”  A reply within a few hours hooray!

A nice lady phoned me to arrange delivery and even worked around my schedule to ensure it fitted.

And an hour before delivery someone called to let me know they were coming ( just like John Lewis)

And the product itself – well I cannot describe how stunning it is – handcrafted and detailed you could not imagine what it looks like and unfortunately no image can do it justice. The simple fabric looks luxurious and expensive and the graceful ash legs are solid good quality wood.  The petite but perfect sofa with its delicate upholstery details and joins looks like something I would never be able to afford in real life! It is comfy too – I had initially imagined it to be occasional seating for our bedroom – but it has pride of place in my reading nook!


Fashion For Home

Now because this is a partly sponsored post you might not wholly believe my glowing review, but if I didn’t believe in this product I might have just said something vague along the lines of ‘Look at this chic sofa I just bought from Fashion For Home!” and that would be that. But this is not fun throwaway furniture at a throwaway price – it is a serious forever piece that will be an integral part of my home. In fact I have ordered a armchair to match! Thanks for this amazing opportunity Fashion For Home!

Fashion For Home

Fashion For Home

Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at

5 Comments on Fashion For Home: A Glowing Review

  1. Becky - Pretty Dandy
    Tuesday, May 29th, 2012 23:17 at 11:17 pm (8 years ago)

    That sounds really great, and the sofa looks gorgeous! I’m surprised they are able to produce one-offs at a reasonable price and will definitely bear it in mind!


  2. Matt Wood
    Wednesday, June 13th, 2012 12:10 at 12:10 pm (8 years ago)

    Furniture is definitely one of the things that is more difficult to make a decision over when you can’t see it in real life, but it’s great that more people are choosing to take the plunge!

    Most websites now have lots and lots of pictures and some even have showrooms where you can touch and feel what you want to buy!

  3. Terry
    Tuesday, October 23rd, 2012 20:53 at 8:53 pm (8 years ago)

    Thank goodness I’ve found a review online for this place. F found a sofa I am in love with on their website, but couldn’t find reviews on there. And like you said, all the images look like catalogue cut outs. Thanks for this review. I have been reassured 🙂

  4. Anonymous
    Thursday, December 27th, 2012 19:42 at 7:42 pm (8 years ago)

    I ordered a sleeper sofa Cardini Due last October from Fashion For Home. They said it would take 6 weeks and it still has not arrived by end of December. Am thinking about canceling the order but your review of the quality of the couch makes me pause. Yours is the only review I can find on the internet about this company.

  5. Rohini
    Saturday, December 29th, 2012 09:45 at 9:45 am (8 years ago)

    Hi there – Fashion For Home have a very helpful Customer Service and have an online chat system where you can get your questions answered pretty much immediately – i would recommend getting in touch with them if you are feeling unsure. – Rohini

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