For anyone who noticed – I missed a post scheduling on Friday, so here it is…
One of my very first shoots in this industry when I began as an assistant – was a fabrics shoot of sorts for Elle Decoration. Various fabrics were made into cushions and displayed in wonderful ways. There was one particular fabric I remember having to track down all week, one with a strange sounding name, we looked all over London [it was a lot more exclusive back then] and finally found it.
When I saw this elusive fabric at the shoot, all sewn and prepared in the form of a giant cushion, I remember being taken aback that something so naive and fairytale-like existed and was revered in an industry which I obviously didn’t fully understand as yet. It was of course the now very famous green Celotocaulis beanstalk print fabric. I obviously loved it, with my penchant for the magical, but was stunned that others did too.
I think what that shoot taught me not to be afraid of bold moves. Seeing this explosion of fabrics and patterns in Svenskt Tenn’s Stockholm shop really reinforces that. All these friendly, storybook fabrics were someone’s bold move and are now loved the world over [however out of them all, I think the beanstalk fabric will always be my favourite]!
images courtesy of Flickr.
Svenskt Tenn
Nelly
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