My name is Helena Amourdedieu. I’m a Londoner, but have lived in Paris for about 14 years. I run a PR agency that specialises in contemporary crafts and design, Agence Violette. I established it about two years ago after working as a free-lance PR in the same area, as well as for the contemporary arts.
I collect… I don’t really collect things. I’m more of a magpie.
I cant live without… Iris, my daughter, and my husband, Bruno.
My guilty pleasure is… spending time on my own [which sounds very sad (!) but as a working mum, it’s indulgent].
Our house is filled with… my things! Clothes, bags, scarves, jewellery – and more bags, scarves and jewellery… crockery, photos, bits and bobs, and things I find interesting.
I treasure… the photo of me and nan on holiday in Spain when I was about 8 or 9.
Right now I can’t stop thinking about… when spring will arrive.
Currently I am reading… three different books and I can’t concentrate on any of them. It’s like I’m waiting for the sun to come back so that I can get on with reading them in the garden.
My favourite item of clothing is… oooh, too hard. My Liberty print Topshop dress… My jacket from Isabel Marant… My 50s dress from a cheap and cheerful boutique in Notting Hill…
At the top of my furniture wish list is… an Acapulco chair in turquoise, from the galerie Sentou.
The last thing that really inspired me was… I’m often inspired by the people I work with. The dedication to what they do, the energy, the creative thinking….
My comfort food is… fish and chips, beans on toast, marmite – very un-French and all things that remind me of home!
On my desk are… too many bits and bobs.
This weekend I will… spend time with my little Iris and my husband.
Tonight I must… sew up the hole in my cardigan. Should have done it last night, the night before, the night before that…
I love what I do because… because the people I work with inspire me. I feel extremely lucky to do the job I do.


My Inside Life… Solenne de la Fouchardiere
My Inside Life…The Biscuiteers
My Inside Life… The Vitrine










