Ferm Living S/S 2010 Collection

Ferm Living

Ferm Living

I wait in anticipation each season for the new collections of my favourite brands, to see what clever and covetable things they come up with.

I wait with abated breath especially for Danish brand Ferm Living, because each season not only do they release their new range, but they also release an instore and online ‘newspaper’ which is a treasure trove of clever inspiration. For this Spring/Summer newsletter however, I am especially biased as it features the Styling work of myself and photographer Rachel Whiting… We shot the dishtowels and Wallpaper story…. above!

The rest of the new collection, is just as delightful – this year they surpassed themselves with multitude of new and vibrant products.

In addition to adorable the collaboration with Darling Clementine, they revealed; a variant of the ‘candle in a wine bottle’ in a glorious array of pastel colours, bark bowls and vases with removable ceramic inserts, knitted poufs in charcoal aqua yellow and coral to add dots of colour, playful decorative molecules, and an adorable bedside shelf in the shape of a small house for your night-time collections! I must have them all!

Ferm Living

Ferm Living

Ferm Living

Ferm Living

Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at mail@rohiniwahi.com

1 Comment on Ferm Living S/S 2010 Collection

  1. Morgan
    Tuesday, February 9th, 2010 12:47 at 12:47 pm (8 years ago)

    the person who put the wire in those Ferm teatowels must be very clever xx

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