What a clever and completely natural way to display your store’s wares… Stylist Janie Jackson, who launched herself at 100% Design, has just opened the doors of her West London home [by appointment only] to entice us all with her beautifully styled and lived in homewares – much of which she has made herself.
Nestled near Portobello Road, her shop/home Parma Lilac stocks the most exquisite furniture and accessories with a dreamlike quality. Janie herself has designed her range of furniture, including a brushed-steel bed, a modular day bed with centre shelf running down the middle, opal perspex windows, and clear Perspex shelving. Amongst treasures sourced elsewhere are graceful bentwood stools and delicate white ceramics, chandeliers made from strips of porcelain and textiles you would be happy to make your final resting place!
For an appointment, call Janie Jackson on 020 7912 0882.







White Goods
Stories on Glass
Few and Far












