Smithfield by Burnt Toast



Sustainable designer Peter Masters and I’m proud to say, clever, clever friend of mine has completed yet another masterpiece in retail interiors. This guy is so clever, all you need to do is spend an hour with him to discover that you want him as part of your team!

Master’s brief was to create something more unique than the existing Mensware shops around Manchester, to make the Smithfield shop stand out from the crowd and create a new kind of shopping experience but with a small budget.

The complex interior that can only be described as electric, quirky and most of all fun, combines Burnt Toast’s signature deconstructive shapes with a blend of cardboard boxes and tubes that make the space an exciting place to shop in whilst not costing the earth… literally.



Made from 100% recycled materials, the whole idea behind this shop was to show, that we do not need to use vast manufacturing, materials and resource to make a retail shop that works and still retains an interesting design. The whole shop can be changed around with not much cost, by stacking the boxes in a different form, by moving the cardboard tubes lights around and by placing the plinth in different places, all with ease. This will help the shop stay looking fresh for years to come. The cardboard dogs were designed with the logo of the shop in mind and retaining the eco recycling story.


Author: Rohini Wahi

Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.

She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at

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