Most will probably know Rhonda Drakeford from her work at Multistorey. After studying Graphic Design at Central St Martins, Rhonda formed the Design Consultancy Multistorey with fellow CSM graduate Harry Woodrow in 1997. Here she has been creative director on jobs ranging from branding, packaging, exhibition design, and more recently shop fit. With Rhonda at the helm, Multistorey has become well known for it’s highly creative portfolio that encompasses a wide array of production techniques.
For design lovers, you may be more familiar with their range of cushions made from vintage African fabrics sold under the name of Multistorey, and following this the side project of textiles brand Themselves.
With all this creative energy, it is no wonder that Rhonda launches her current new project Darkroom with great aplomb and ceremony this December.
Darkroom is a new concept store due to open on Lamb’s Conduit Street, London this month. It will curate an eclectic mix of high-end fashion and interior accessories alongside bi-monthly art and sculpture exhibitions. Darkroom will explore several concepts – at the forefront is the crossover between fashion and interiors and with it the juxtaposition of materials, scale and form. Oversize plaited quilted scarves resemble eiderdowns whilst jewellery made from chunky rope evoke Sculptural furnishings
We speak to the lady behind these big ideas…
I collect… Trench art [vases made by soldiers in the 1st World War using empty brass mortar shells]
I cant live without… whiskey
My guilty pleasure is… see above, however, I have so many and unfortunately don’t feel guilty about any of them…
Our house is filled with… pictures and paintings. There isn’t enough wall space for them all.
I treasure my… moody old cat Herbert
Right now I can’t stop thinking about… my new concept store Darkroom which opens next week!
Currently I am reading… Catch 22
My favourite item of clothing is… a vintage Aztec style Liberty print dress that I bought from the vintage dept at Liberty.
At the top of my furniture wish list is… grass green Superoblong sofa by Cappellini.
The last thing that really inspired me was… Ettore Sottsass
My comfort food is… Marmite on toast every day for breakfast
On my desk are… it would be quicker to list what isn’t on my desk. I work in ‘organised’ chaos.
This weekend I will… make last minute preparations and rest up for the opening.
I love what I do because… It allows me to try out whatever I want to do. One day Graphic design, one day product design, one day knitting, one day meeting and talking to other designers and suppliers for the store. Hard work, but never boring.
Author: Rohini Wahi
Rohini is a London based freelance journalist and trend forecaster for the design industries. She has worked for Elle Decoration, Living Etc, Houzz and Design Sponge amongst others.
She loves a period drama and keeps a tidy home. Launched in 2007 The Beat That My Heart Skipped focuses on home inspirations, design trends, lifestyle and food – coupled with an insight into Rohini’s work and home life – from key picks at trade shows to styled weekend soirees. To contact Rohini for queries, work for hire or just to say hi drop her a line at email@example.com