The Beat That My Heart Skipped – A blog dedicated to daily design inspirations. By Rohini Wahi.

Which girl doesn’t want to be Supermarket Sarah? Sarah, the coolest girl ever, sells an eclectic range of vintage fashion, wonderful trinkets and work from new designers online, with her living room doubling as her shop window.

Although, selling online from your own home isn’t a new concept, Sarah’s shop is anything but unoriginal. Sarah adorns her living room wall in all of her vintage wares, in colours and themes and with contributing artist’s ideas. Pick from her various shop windows and click on each item in her living room to buy.

Sarah used to work as a creative online but wanted to touch and feel the real world again. She began with a stall at Portobello market and loved meeting people and interacting with the world. Sarah’s boyfriend, an artist helped her find her voice, making her realize the online world could work for her again but this time in a new format. Sarah still has her stall  at Portobello [around the corner from her living room] which is now overflowing with treasures and delights, and she welcomes visitors with tea and cakes!

Some of my favorites from Supermarket Sarah…

Winston Churchill oil on canvas £45, Wolf Babushkas £30 for the family, The Happy Couple Cross Stitch £48, Big Pink Pig £30.

I love the interior of this sleepy looking jewellery shop in the Spitalfields area of East London.Time seems to have stood still inside this shop appearing on the corner of Hanbury Street as if from another era.

Its owner and namesake Ben Day, also exudes an old fashion charm, believing is that real jewellery by its nature is not for the mass market, but is a personal expression of passion, love and lust. Thus creating opulent jewellery featuring the rarest of opals suspended on fiery strands of pink diamonds, rings of volcanic obsidian, set with red hot rubies, mouth watering Tourmalines, from inky deep dark blues to neon greens framed with stardust diamonds…

Images courtesy of Light Locations.

If anything makes you feel more like celebrating your birthday with more fanfare, it’s these Carnival Days cards from the Strawberry Card Company. Wheee!

From left to right: Cashmere Military Gloves, £39, Celtic Sheepskin. Knitted raven Hottie £59, Couverture. Hot Chocolate Cosy Set £22, Heals. Cabra sheepskin boots £135, Celtic Sheepskin. Cafe Au Lait breakfast bowls £9.95, Dibor. Raspberry Preserve £3.50, Fortnum and Mason. Hurricane Lamp £7.50, M&S.  Zig Zag socks £12.50, Toast. Orkney Cable Knit throw and Cushion Cover from £28, The White Company.

Before

I couldn’t resist this tidy efficient craft room makeover from Robyn of Dog Named Banjo. I am moving home this week and it’s really put me in the mood for sprucing and streamlining my new work area!

After