Every so often I have a leisurely stroll through the Victoria and Albert Museum…some of the time I actually make it to the exhibitions – but often the security guards bundle me up just before I can step into one of their curated rooms, spin me around, and FORCIBLY shove me into the Museum Shop. How rude!
Ok, that’s entirely fabricated [‘how believable!’ I hear you say]. Most of the time I make a special trip just for the shop because it’s truly a curated space in itself. I think everyone who lives in London would agree that the V&A Shop is not just a generic ‘Museum Shop’ – it completely holds its own. The V&A Museum Shop is an Emporium which on average holds up to over 2000 products of every colour, size and price. It’s constantly changing stock responds to inspiration from the collections and current exhibitions of the V&A, and includes exclusive commissions, one-off vintage pieces, and sells products which are already a part of design history and are represented in the V&A’s own collections. Wow. Each time I step into the shop and see a design classic or historical replica, I am over-awed at its accessibility to thousands thanks to the Shop.
I digress – lets see what goodies they have in store for us this Autumn! [Hover over the thumbnails to see details and prices]
Just showing exactly how topical the Museum Shop is – currently in the midst of the new ‘Maharaja’ exhibition at the V&A – the shop has produced an abundance of relevant momentos mirroring actual artifacts seen in the exhibition itself. Marketing geniuses I say!